“At many labels, there’s always an excuse when it comes to adult artists,” Paran says. In advance of the “Just Charlie” release, Wilson’s name has been getting plenty of extra play thanks to his guest appearance on several new West tracks that the rapper offered free online every Friday in the lead-up to the release of his own new album, “My Beautiful Dark Twisted Fantasy.” Among the tracks that West released during the last several weeks was “See Me Now” featuring Beyonce and Wilson. In the planning stages are a major tour next year as well as another promotional push that’s centered on Valentine’s Day. A video for “You Are” will be released shortly.Īlso being utilized are Wilson’s strong relationships at radio with syndicated hosts Tom Joyner, Steve Harvey and Michael Baisden. “Just Charlie” became available for preorder on iTunes on November 16. At the same time, I’m not going to cut a record where I’m trying to be something that I’m not.”Īcknowledging that the December 7 release date makes for a limited marketing campaign, both Jive senior VP of marketing Lisa Cambridge-Mitchell and Wilson manager Michael Paran of P Music Group are focusing first on the singer’s core fan base through advertising and social networking sites. “Some writers are time-locked and don’t continue to reinvent,” Wilson said of his approach in selecting songs for the album, whose theme he describes as “men appreciating women.” “And I’m trying to cut records where people can at least remember the melody. The singer co-wrote and co-produced the majority of the album, working once again with Gregg Pagani (“There Goes My Baby”) as well as the Insomniax and P Music Group producer Wirlie Morris. With a concentrated label push, he can be the exception to make that mainstream leap.”įeaturing only one cameo - Fantasia on a sexy, urgent cover of Zapp & Roger’s “I Wanna Be Your Man” - “Just Charlie” capitalizes on Wilson’s skillful fusion of contemporary and old school. Blige are the pre-eminent voices on the format, based on longevity and chart success over the past five years.”Īs for making the mainstream leap, Corbett adds, “Charlie is on a run right now because of his last two records, while the younger generation knows him from being on songs with Kanye West, Lil Kim, Snoop Dogg, T-Pain and Justin Timberlake. “You’re not going to lose with Charlie on the air,” said Clear Channel/New Orleans director of urban programing Derrick “DC” Corbett. The romantic ballad and its timeless message could be the singer’s ultimate crossover ticket, besting recent singles “There Goes My Baby” and “Can’t Live Without You” on Hot R&B/Hip-Hop Songs, where those tracks peaked at Nos. After only nine weeks, “You Are” is closing in on No. Wilson has both covered on “You Are,” the lead single from his third solo album, “Just Charlie,” due out December 7. They don’t care about age.it’s about the song and the performance.” I just wish more people would take a page out of country. “And I’m thankful for my loyal urban (adult contemporary) fans. “To be a winner in so many ways is great, even though I was derailed by Maxwell at the Grammys (who won best male R&B vocal performance),” Wilson says with a hearty laugh. But there’s still one triumph that R&B and hip-hop’s favorite uncle has yet to achieve: mainstream crossover. He’s made a comeback by singing his way to the top of Billboard’s Adult R&B chart for six weeks with “Charlie Last Name Wilson” and nine weeks with “There Goes My Baby,” and he picked up two Grammy Award nominations last year along the way. LOS ANGELES (Billboard) - Charlie Wilson has overcome drug addiction, homelessness and prostate cancer.
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